What EY Gave Me That No Classroom Could
Early career lessons that shaped how I approach client work — not the technical ones, the real ones.
Category Founder and Advisory
I Started Too Liberal. Then Too Strict. Here is Where I Landed.
Managing a small team inside an advisory practice requires a different calibration than managing at a large firm. The iterations — and what finally worked.
My Father’s Practice Taught Me What to Build. And What Not To.
The gap I saw between traditional practice and what clients actually needed. How that gap became the reason to start something new.
On Raising Fees and Not Apologising for It
The conversation nobody teaches you at CA school. How to price for expertise, not hours — and how to say it without flinching.
The Difference Between a Client Who Trusts You and One Who Just Likes You
Likability is easy. Trust is built slowly, over disagreements and difficult conversations. What that looks like from the advisor’s side.